here is a link to the color

http://www.wnwbeauty.com/cosmetics/lips/lipcolor/megalast-lip-color.php

its the mauve one on the bottom (though it comes on not so pink)

i really like the color, but its supposed to "last for 12 hours" but on my first drink from a cup it transfered.

its for my wedding day, so i need something that wont transfer off, at least get me through that first kiss!! anyone know of a tried-and-true brand that is close to that shade and wont transfer?

I totally know what you mean about 'transfer'. I finally found a great brand that actually works!

I'm sure they have your colour and they're not much more expensive than Wet and Wild. That brand is cheap.
But this is worth it, no matter what! -

I use Maybelline "SuperStay Lip Color" - It's awesome - promises 16 hours of coverage, and delivers. Won't transfer. After you apply it, let dry for a minute or so. And you won't need liner, either.

Max Factor. It has a lot of colors too:

http://www.maxfactor.com/user/get/product_details.do?lookupId=lips_long_lipfinity_li pstick

Hope it helps!

covergirl is cheap and has tons of colors. i recommend using long lasting lip color that comes in a gloss kind of form with the clear glossy seal with it. here is how to make the lip stick last long: start buy moisturizing your lips with a chapstick then wait for it to soak in, next apply your color to your lips and let it completely dry (wait like 1 min 1/2) then last apply the clear glossy seal that comes with the lip color. throughout the night you may have to reapply just because you lips might get dry but just repeat the same routine good luck and congradulations

For my wedding day, I bought MAC pro longwear lustre lipcolor in Sappho. About the same color and stays perfectly!

Nars!!
http://www.sephora.com/browse/product.jhtml?id=P2865&categoryId=C10476