First you need to determine your skin tone - either warm or cool. It's most likely you have a cool skin tone but here's how to check:
Cool skin tone:
1. Look at inner wrist - veins will appear blue.
2. Silver jewelry is more flattering.
Warm skin tone:
1. Look at inner wrist - veins will appear green.
2. Gold jewelry is more flattering than silver jewelry.
Examples of cool colors are fuschia or ruby red. Examples of warm colors are coral, peach or brick red.
Knowing your skin tone, gives you a starting point. BTW, if you find or have a lip color you like but feel is too heavily pigmented or dense, you can mix it w/ some petroleum jelly to make it into a tint. You can also just tap on a bit w/ your fingertip & apply plain lip balm over it to soften the effect.
The easiest thing to do is to select a lipstick that mirrors your natural lip color. If you have pale lips, then use your inner lip as a guide. A "your lips but better" (YLBB) color is the easiest & most versatile color to pull off.
Sheer lip colors or tinted balms are the most forgiving. Revlon's Super Lustrous Lip Gloss in Cherries in the Glow is a very pretty, soft neutral red. Clinique's Almost Lipstick in Black Honey is a classic YLBB choice.
Related articles:
http://www.ehow.com/how_3216_choose-lipstick-color.html
http://www.wikihow.com/Buy-Lipstick
http://en.wikipedia.org/wiki/Skin_tone_color_matching
Cover Girl's TruShine Lip Color is worth considering. Colors are groups into fair, medium & dark. The CG site also offers a color matching quiz. http://www.covergirl.com/cgcollection/lips/mini_lipcolor/index.jhtml
Neutrogena also makes some excellent lip glosses and tinted lip balms. http://neutrogena.com/cosmetics.asp?mainVal=cosmetic&subVal=cosmetic
Lastly check out www.cosmeticscop.com & www.makeupalley.com for beauty product reviews & tips.
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