Make sure your hair is pretty wet when you apply it; it will spread more evenly throughout your hair. Rinse most, but not all of it out, then blot your hair of excess moisture instead of squeezing, rubbing or twisting it. If you have long hair, twirl it on top of your head, then wrap the towel around it, to keep the hair a little warm plus keeping the moisture in the hair instead of absorbing out into the towel.
Let your hair sit this way until you are ready to dry and style it.
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