Sunsilk has some affordable hairapy products that can protect against heat damage and UV. Also, deep conditioning is your friend. Do it every day, regardless of what it says on the bottle. My hair stylist recommended that I stop washing my hair every day. I was able to do that for the summer, and the texture has improved a lot, but I don't know that I can do it when I go back to work next week (I'm a teacher).
A tip to help minimize the damage...
As a wedding shower gift, someone gave me the conair infinity with the straightening attachment. It is so amazing... it dries my hair FASTER and straightens it at the same time. The top of the attachment has a surface that shines my hair, too. The first day I used it everyone was touching my hair, it was amazing. It's a $60 hairdryer, but totally worth it as it cut my styling time way down and doesn't damage my hair nearly as much.
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