First, you must use a good quality product. High quality products have oils that last longer instead of chemicals with scent which wear off quickly.
Secondly, these products are intended to be layered not to be worn alone. For instance, do they offer a body wash or shampoo in this line? Most always they offer a shaving gel/cream in every high quality men's cologne line. Once you layer your products you will be amazed at how long your scent will last. In fact, I doubt if you layer a shave gel, cologne, and body wash from the same scent line, you will never have the scent wear off!
Last, apply your cologne to clean skin and make sure you apply it to the pulse points on your body. These are the areas on your body which are the warmest, which helps to further the scent with your own chemistry. Area over the heart, wrists, back of knees, etc. Do not rub your product after you apply it, this causes the scent to "bruise".
Enjoy!!
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