I think there is a type of makeup application that looks "natural." I guess the best way to describe it is minimal use of face powder/foundation (just to even out the skin tone and get rid of the shine), and use of neutral colors for eyeshadow and lipstick/gloss. In other words, don't put on cakey foundation. No false eyelashes. No loud colored, glittery eyeshadow. No red lipstick. While this is certainly different from no makeup at all, it can still be considered "natural".
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