ELF Cosmetics
Everything a dollar. And it's not junk, I promise!
The man who invented ELF's theory was that he make nice high-end cosmetics and sell them at a very low price. Since it's only a dollar, women will buy a lot of them without worrying, because "Hey, it's only a dollar!"
They have very good concealers, check it out: http://www.eyeslipsface.com/
Watch this: http://youtube.com/watch?v=Fr1gpkN3WjY
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