I've become a Bare Minerals devotee -- the foundation doubles as a concealer depending how you put it on (id est, which brush you use), plus, when I first bought it, I got a special concealer made especially for undereye circles (though I don't have them very bad so I rarely use it -- but if I have been ill and need to coverup any darkness, it's great.)
You just guess your aproximate skin tone and they send over two colors in that range, generally one or the other will work. OR, if you can get to one of their shops, you can test them in person.
In addition, there is a knockoff by L'Oreal that is somewhat cheaper. I've not used it but am told it is almost the same. You can get it at Walmart or drugstores.
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