At mine, we use Jake [it used to be Ryder but we changed it]. That and the smell of the clothes when we get the new stock in makes that smell. However all the stores are different. My friend works at one that mixes two colognes/perfumes [not sure which ones] to get it. Others use a special unisex cologne that they don't sell in stores. Ask the people who work at your Hollister to see. I'm not sure about A&F I'll ask my friend tomorrow.